Good to Great is a textbook on how to run a successful organization. It includes extensive appendices detailing the methodologies of the research and comprehensive notes and references. Good to Great is a must-read for anyone building or leading a business or group. And it challenges a lot of the current hype. About what makes a company successful. Whether it be the charismatic CEO, to the hype of IT, or merger mania, none of these contributed to the success of the top 11 companies covered in Good-to-Great.