We agree that the trend is still in its nascent stages, but the economic potential bubbling under the surface is huge. There are indications that marriage and related businesses are set for an unprecedented boom in the near future. Marriages are no longer a mere family function, with relatives and friends joining in the fun. Wedding ceremonies are rapidly becoming more like celebrity events that need to be managed just like any other business.

The hosts need to keep themselves updated on the latest trends and there are several wedding magazines that cater to this growing niche market. Non-resident Indians find these magazines a convenient way to stay in touch with their roots, while retaining their upmarket status in the society. Thus, these magazines enjoy a global readership, which is extremely helpful for the publication as well as for the advertisers. Couples are increasingly growing more fashion conscious and their desire to hold a distinct and memorable marriage function drives them towards these magazines and the national capital’s newsstands currently sport about 10 marriage-related magazines.

The wedding scene just keeps getting bigger with time and thus it doesn’t come as a surprise that various renowned international luxury brands also want to be a part of this industry. The growing number of millionaires in India only helps this market grow further, although most of the new money is spent in the décor and entertainment aspects. Along with established brands such as Gucci and La Perla, other brands such as Chanel and Fendi have also become recognized brands in the wedding marts. Delhi and Punjab have had some of the most lavish weddings of India, which trigger more such events, as people want to overshadow these weddings with their own. Some of the people hosting marriages have become really creative, as Delhi witnessed one such marriage recently in which the invites had an advertisement of a job placement agency, which attracted 40 people for an interview and finally one person ended up getting the job.